A couple years ago, I made the biggest mistake of my life: I got rid of all (most) of my print books in favor of Kindle. What can I say? I was taken in by that minimalism doc on Netflix. Fast forward to today, and I lament not having a bookshelf overflowing with science fiction and mysteries and light erotica--you know, all the genres my dad kept on his bookshelf when I was a wee little cyberpunk...
Book Marketing: Having Fun With Your Built-in Audience
I started self-publishing in 2004, and it took me a long, long time to figure out what most authors already knew: you don't market to friends and family. For one, they're often not your target cyberpunk-loving audience. Second, if they do buy your book, it will be because they either love you or genuinely enjoy your work. Either way, it's a limited audience, and your efforts (and money) are...